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Understanding Animated Sharing Previews

Getting the most out of the automatic video and GIF previews of your projects

Geoff avatar
Written by Geoff
Updated over a month ago

Overview

The animated sharing previews of your storybooks are files generated automatically after you submit your storybooks, and stays up to date as your update your storybooks as well!
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If you have older projects without any animated sharing preview assets, you can update that project to have it generate the animated sharing assets for you to use.


GIF Assets

GIF files are animated images, like the one seen below, that allow you to add motion to your marketing places that may not take video files.

GIF Image assets are best used in:

  • Email campaigns & messages

  • Replacing static images on social media posts

  • Showing a preview on a website in place of embedding a storybook

Email Campaigns:

Option 1 in the Share & Embed page for each of your specific projects is all the code you'll need to copy and paste to share your storybook in an email campaign! It will look similar to the example below:

General Email Use:

Adding the Hyperlinked GIF Share Image is done by following the instructions under Option 2 in the Share and Embed page for the specific project you're looking to share:

Social Media (Requires Downloading Animated Sharing Assets):

When posting a storybook to social media, you'll see our static preview image appear by default. Before posting, you'll be able to add the GIF image to the post, and in some cases, replace the static preview image as well. Platforms such as Facebook or LinkedIn can also let you edit the post after to add in a GIF Image as well.

Place on Personal Website (Requires Downloading Animated Sharing Assets):

Simply add the GIF file to your website the way you would normally add in any images, and if your website editor allows for it, consider hyperlinking the image to the storybook itself, or placing a link to the storybook underneath the GIF, or both!


Video (MP4) Assets

(All Options Require Downloading Animated Sharing Assets)

Our Video Files are the same animation as the GIF Animated Images, but in a simple video format, setup to provide HD video, with a small file-size for ease of sharing.

Video assets are best used for:

  • Sharing on social media

  • Marketing your storybooks on video-only platforms

  • Adding to your personal website

Social Media:

When posting a storybook to social media, you'll see our static preview image appear by default. Before posting, you'll be able to add the video to the post, and in some cases, replace the static preview image as well. Platforms such as Facebook or LinkedIn can also let you edit the post after to add in a video as well.

Video Focussed Social Media

Instagram and TikTok are platforms that are video-centric. Uploading the video sharing preview to these platforms can better show off your storybooks while extending your reach.

Put onto personal website:

Simply upload our video file to your website the same as with any other video you would add, or link to it after uploading it to Vimeo, Youtube or other video hosting services you already use!


Once you've completed these steps, click the button below to return to Avery's Easy Guide and continue on your path:

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